Wednesday, February 22, 2012 Page Options
Website Optimization for Search
You have a website, you want visitors.  How can you help your audience find your content?

Optimizing your website for the search engines (often referred to as SEO or Search Engine Optimization) is all about the alignment between your content, tags, and long tail links to your website pages.


It starts with relevant content your visitors want to see.  In a more perfect world, great content would be enough.  With the programing limitations of today's search technologies, you can easily help the search engines index your material.

warmfire.com will guide you through the definition process and create relevant:
  • Site Titles
  • Site Descriptions
  • Site Search Tags
  • Page Headings
  • Page Descriptions
  • Page Search Tags
  • Content Titles
  • Alt Image Tags
  • Optimum Keyword Density
  • Suggest Keywords for In-bound Links
  • Google Analytics Tracking for all Pages
SEO services are included in all warmfire.com client projects.
Search Engine Marketing

warmfire.com leverages the competencies of our SEM partners.  Depending on your needs, we will help you develop the best SEM strategy and select the best service partners.

A few, rough fast facts about Search Engine Marketing (SEM):

  • ~68% of visitors use Internet Explorer
  • ~67% of search engine requests use Google
  • ~85% of search results only view the first page (first 10) results
  • ~85% of searchers click the left side links (organic results)
  • ~15% or searchers click the right side (paid links)

People used to define SEM as Pay Per Click (PPC) marketing campaigns but today's SEM programs have grown to include Social Media, traditional print, and even video campaigns. Some programs rely solely on free directories and marketplace listings that only take a few minutes to join.

Hundreds of syndication networks and thousands of independent SEM companies are all competing for your marketing dollars. Unfortunately, many have clouded & confused the landscape over-promising results.

warmfire.com will guide you to the most effective SEM vehicles for your particular business and budget and craft a comprehensive communications strategy. 

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